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Glossary

Preparing press-ready artwork for printing can be confusing. Please use the informations below as a guide before sending your artwork, as it may help you save valuable time and avoid any unnecessary printing delays.

Design & Print Terms

CMYK 4 Colour Process Printing (Cyan, Magenta, Yellow, Black)
300dpi Image Resolution Measurement - best setting for high quality print
Embedded Fonts Fonts that are embedded while creating PDF
Outlined Fonts Fonts that have been outlined in the design software
4 Colour Black 60%c, 50%m, 50%y, 100%k also called Super Black
Line Screen Resolution of a halftone (lines per Inch)
Trim Size Finished size of the print product
Bleed Extra image or text that is outside of the trim area
Finishing All processes that follow the sheets being printed
Imposition Layout of artwork on the printed sheet
Trim Marks Corner marks to indicate trim
Offset Printing Method that transfers image on plate to the stock
Resolution Number of pixels in an image
RGB Colours made from emitting light (Red, Green, Blue) - not suitable for printing
RIP Raster Image Processor - A device that converts digital files
1 PMS Colour Printing For a 1 PMS colour print job artwork must be supplied containing only one PMS colour. The PMS colours must be selected from the Pantone Solid Uncoated range
2 PMS Colour Printing For a 2 PMS colour print job artwork must be supplied containing exactly two PMS colours. The PMS colours must be selected from the Pantone Solid Uncoated range
Border A margin/strip around the outer edge of the artwork. We recommend that all borders are a minimum of 5mm wide on all trim edges
Greyscale A range of grey shades from white to black, as used in a monochrome or single colour printing
Pixel The coloured dots that make up the images on a computer or television screen
PPI (pixels per inch) For printing we recommend all artwork is supplied at 300ppi (300 pixels in every square inch). E.g. if you are printing a postcard that is 150x100mm (6x4 inches) you need 1800x1200 pixels for optimum print quality at 300 pixels per inch
Pre-flight In digital prepress this is the procedure used to analyse or evaluate every component needed to produce a high quality print job
Saddle Stitched A form of binding commonly used to create magazines and booklets from 8pp to 72pp (printed pages). The magazine or booklet is stapled through the middle fold of its sheets using two wire staples
Vector Text and Graphics Text and graphics created using mathematical equations that define geometric shapes. You can enlarge vector text and graphics indefinitely without losing quality
Colour Mode This is the colour setting used to create your artwork. Depending on the software you are using the default colour mode may be either RGB or CMYK. For full colour printing we require all artwork to be in CMYK colour mode
Crop Marks These are the black marks in the corners of your soft proof. These crop marks show where the job will be trimmed to size. Anything outside of the crop marks will be trimmed off
Finish Size This is the final size that your artwork will be trimmed to, e.g. the finish size of a DL flyer is 99x210mm

Paper Stock Terms
GSM Grams per Square Metre (Measure of the Weight of Paper)
Bond Laser Stock
Uncoated No coating, similar to laser stock, absorbs more ink
Coated Surface coated for a smoother even finish
Gloss Shiny looking stock
Matt Flat looking stock
Satin Neutral looking stock
Laminated Plastic coating bonded to the printed stock Celloglaze - Same as Laminating
Varnish Ink or liquid based coating added to stock during printing
FSC Part recycled / part forest plantation paper